Pichwai Print

Pichwai Print translates the devotional painting tradition of Nathdwara — where large cloth backdrops (Pichwais) depicting Lord Shrinathji and his divine pastimes have been created for over 400 years — into wearable textile prints. The original Pichwai paintings feature intricate lotus motifs, cows, gopis, and the dark-complexioned form of Shrinathji surrounded by seasonal flowers. When transferred to fabric, these sacred motifs create textiles of extraordinary spiritual and aesthetic richness, strongly associated with Vaishnava devotion in Rajasthan.

There are 4 key markers of authenticity: Authentic Pichwai-inspired prints feature the distinctive dark blue or black complexion of Shrinathji with layered floral surrounds — The lotus motifs use the traditional concentric petal arrangement found in Nathdwara paintings — Fine hand-detailing is visible in facial features of figures — machine prints reduce all facial features to solid shapes — The colour palette is restricted to the traditional five Pichwai colours: deep blue, gold, coral, cream, and emerald green

Pichwai Print originates from rajasthan, specifically the cities of Nathdwara, Udaipur.

Pichwai Print products range from ₹699 for simple everyday pieces to ₹30,000 for elaborate handcrafted garments. Bridal and heavily embellished pieces command premium prices, while casual kurtis and dupattas are available at accessible price points.