BRAND SPOTLIGHT
Biba
Contemporary ethnic wear for the modern Indian woman since 1988
Last updated: 15 April 2026
OUR VERDICT
Biba is the safest bet for everyday ethnic wear. Their cotton kurtas and salwar suits offer the best fabric-to-price ratio in the mid-range segment. If you need one brand for your office-to-weekend ethnic wardrobe, Biba delivers consistently. Skip them only for bridal or heavy silk occasions.
What We Like
- Excellent cotton fabric quality — holds up after 20+ washes
- Most consistent sizing among Indian ethnic brands
- Contemporary prints that work for office and casual wear
- Wide price range from Rs 599 to Rs 7,999
- Available across Amazon, Myntra, and 250+ own stores
What Could Be Better
- Limited bridal and heavy occasion wear range
- Silk and premium fabric options are thin compared to competitors
- Sizes above XXL are inconsistent in some collections
BEST FOR
NOT IDEAL FOR
Category Strengths
The Biba Story
Founded by Meena Bindra in 1988 in New Delhi, Biba started as a small workshop making suits for neighborhood women. The name comes from a 1960s Hindi film. What set Biba apart early was Bindra's insistence on quality cotton and contemporary cuts. Today, with 250+ exclusive brand outlets and a strong online presence, Biba remains the default recommendation for reliable, well-priced ethnic wear.
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BIBA Women's Cotton Straight Printed Kurta
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BIBA Women's Cotton Printed Kurta Set with Dupatta
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BIBA Women's Cotton A-Line Churidar Suit
About Biba
Popular Indian ethnic wear brand known for contemporary kurtis, salwar suits, and fusion wear. Affordable fashion for modern Indian women.
Frequently Asked Questions
Is Biba a good brand for kurtis?
Yes. Biba is widely considered one of the best mid-range kurta brands in India, known for consistent sizing, quality cotton fabric, and contemporary designs.
What is the price range of Biba kurtis?
Biba kurtis range from Rs 599 for basic cotton to Rs 4,999 for festive embroidered pieces. Sweet spot is Rs 999 to Rs 2,499.
Biba vs Aurelia — which is better?
Biba wins on fabric quality and sizing consistency. Aurelia offers more variety at lower price points. For daily office wear, Biba is safer.
Does Biba run true to size?
Biba has the most consistent sizing among Indian ethnic brands. Their M fits a standard 38 bust reliably. One of the few brands where you can order online without worry.
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