BRAND SPOTLIGHT
Yellow Chimes
Trendy fashion jewellery that keeps up with your Instagram feed
Last updated: 15 April 2026
OUR VERDICT
Yellow Chimes is the best bet for trend-conscious fashion jewellery in India. Whether you want Korean-style minimalist earrings or layered necklaces, they consistently deliver the 'look' at accessible prices. Quality is fashion-grade — these are accessories you'll rotate seasonally, not pass down as heirlooms. Buy their earrings and you'll likely become a repeat customer.
What We Like
- Widest variety of contemporary fashion jewellery on Amazon India
- Korean-style and minimalist pieces that are hard to find at this price
- Earrings range is exceptional — from studs to statement drops
- Layered necklaces and charm bracelets are on-trend and well-executed
- Good for daily wear — lighter and more practical than heavy ethnic pieces
What Could Be Better
- Plating quality varies — some pieces tarnish within a few months
- Limited ethnic and traditional options compared to Priyaasi or Sukkhi
- Photos can be misleading about actual size — pieces often look larger online
- Some designs feel generic rather than distinctive
BEST FOR
NOT IDEAL FOR
Category Strengths
The Yellow Chimes Story
Yellow Chimes started around 2014 in Noida as an online fashion jewellery brand. While competitors like Sukkhi focused on traditional Indian designs, Yellow Chimes carved a niche in contemporary, Korean-inspired, and western-style fashion jewellery. Their rapid catalog expansion and aggressive Amazon presence made them the default choice for young Indian women seeking affordable trend jewellery that paired as well with jeans as with kurtis.
About Yellow Chimes
Trendy fashion jewellery brand. Earrings, rings, bracelets, and jewellery sets at affordable prices.
Frequently Asked Questions
Is Yellow Chimes good quality?
Good for fashion jewellery. Their earrings and necklaces are well-made for the price. Plating can tarnish with regular exposure to moisture — store properly for longevity.
Yellow Chimes vs Priyaasi?
Yellow Chimes for contemporary/Korean/western-style jewellery. Priyaasi for ethnic/oxidized/traditional pieces. Both are solid fashion jewellery brands.
Does Yellow Chimes jewellery tarnish?
Fashion jewellery will tarnish over time. Keep pieces dry, avoid perfume contact, and store in zip-lock bags. Higher-priced pieces tend to have better plating longevity.
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